Yeah… we realize this is a long read. But this stuff is important! You only want the best for your business, and we’ll deliver just that. We dont just work for your business, we become a part of it and our #1 goal is for you to succeed. Here’s what we do and how we can help you:
While designing awesome websites is our main forté, we offer a wide range of services that can help get your brand noticed. Our services include web commercials & video marketing, search engine optimization, social media and online advertising. Our full range of services are designed to do the following…
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Chances are you’re here because you need a website built for your business or you’re looking to re-design an existing site that just doesn’t cut it anymore. Good news, we can help.
When it comes to building your new website, you can be as involved in the process as you want to be, or simply give us the reins and let us do our thing. It’s totally up to you. But one thing is for certain… When it’s all said and done you’ll have a shiny new website that will stand out from your competition and get you noticed.
Your new site will be easy to navigate, have a clean and stylish design and give your brand that professional look that it deserves. All of our websites are designed to engage new visitors and ultimately convert them into your new customers or clients. All of our websites are designed with the latest web standards and are fast loading and cross-browser compatible.
Here’s some other cool things you should know about how we build sites for our clients:
Everyone has a smartphone these days and more and more people are looking for businesses through their phones. We can design your site using a responsive layout that looks great on smartphones, tablets or PCs.. Our site is an example of a responsive layout. If you’re viewing this from a PC, go ahead and shrink your browser window to see what happens! We can also create dedicated mobile landing pages, specifically designed for smartphones.
Our sites are all designed using content management systems (CMS) that will allow you to easily manage or update your site from your own computer 24 hours a day, 7 days a week. We’ll give you detailed instructions and personally show you all that is needed in order to use your CMS to easily make changes to your website whenever you want. If you’re still not comfortable with it, we’ll be glad to help you update your site if you’d prefer.
We can add functionality to your site such as photo galleries, portfolios, blogs, slideshows, contact forms, calendars, discussion forums, mailing lists and more. If you can think of a feature you’d like on your site, chances are we can make it happen. The best part is, any feature we add can be updated and managed by you through your online CMS. Want to add a new photo to your gallery? You can do it yourself in minutes!
New Site Smell Included – No Extra Charge!
Who doesn’t love that new site smell? Our designs all come with a fresh, new site smell at no extra charge!
In case you can’t tell by now, we’re not your father’s web design company. Our websites are cutting edge but still affordable at the same time. If you don’t believe it try us and request a quote. We’ll show you!
Search Engine Optimization (SEO)
SEO is the most cost-effective way for small businesses to attract new customers and leads. But what exactly is SEO and how can we use it to help drive new customers to your business?
SEO is the process of ranking a website in search engines (Google specifically) for a specific search term. For example, if your a local plumber, you’d want to rank high for plumbers peterborough or peterborough plumber.
As a business owner in a larger city such as Peterborough, it can be extremely valuable to rank at the top of search engines for your trade or product + peterborough.
As you probably already know, more people use the internet (specifically Google) to search for local products and services than any other medium. Gone are the days of print advertising and the Yellow Pages. SEO is the single most cost-effective way to bring new customers to your business. There are people out there searching for what your business offers, you just need them to find you before they find your competition. This is where we come in.
In conjunction with national SEO firm RaiseYourRank, we’re able to offer our Peterborough clients expert SEO services. We’ll use our proven techniques to dominate Google for your targeted search results. The bottom line is that you’ll get new customers or clients to your business month after month at a fraction of the cost of what you’d pay for print advertising. SEO will allow you to attract new customers for less and will do wonders for your bottom line.
We encourage you to send us information about your business and we’ll determine your target keywords and provide you with estimates straight from Google on the number of times your keywords are searched for each month, free of charge. You’ve got nothing to lose!
YouTube & Video Marketing
We now offer an incredibly effective way of helping you attract new customers to your business through YouTube videos and Google.
At Peterborough Design, we think outside the box and are always looking for new ways to help our clients marketing efforts. We’ve found YouTube videos to be extremely effective for virtually any type of business or product!
We’ll create a YouTube web commercial (see an example of one we created for ourselves to the right) and use our SEO tactics to rank this video in Google for your targeted keywords.
Here’s two main reasons why this is so effective:
- Many people respond to video better than text, so an engaging video commercial can get your message across right away to a potential customer. Our videos will also include a strong call-to-action at the end, encouraging viewers to either phone you or visit your website.
- Google displays a thumbnail next to YouTube videos in it’s search results, which makes your video stand out and increases the number of click throughs. Below you can see an example of one of our client videos appearing in the results for one of their targeted keywords.
See how result #2 stands out in the results for our client’s target keyword?
Trust us when we say, this really does work! Contact us and we’ll tell you more about it and come up with a video strategy for your business that will deliver results!
Do you sell a physical product? Why limit yourself to customers in Peterborough when you could be selling online across Canada and the globe with an eCommerce website!
We offer stylish, professional and affordable eCommerce website design and development. Your eCommerce website will have a secure shopping cart, user login system, credit card/paypal payments and product management/inventory system so you can manage your products with ease.
You’ll be able to accept credit card payments online through the payment processing company of your choosing and estimate shipping costs on the fly with any major Canadian shipping carriers.
We work with all major open source shopping cart software solutions including Magento, Zen-Cart, osCommerce & PrestaShop. With a focus on usability and conversion rates, your new online store could bring your business to a new level.
Contact us to set up a consultation so we can learn more about what your requirements are and provide you with a free quote.
Online Advertising (Pay Per Click)
We can help you set up and manage an efficient pay per click advertising campaign through Google Adwords and/or Facebook.
Our knowledge of both Google Adwords and Facebook’s advertising platform allow us to provide you with the best value and return on investment for your advertising dollars.
Over the past several years the competition for PPC advertising for local businesses has grown tremendously. You’ll need a competitive edge along with ongoing management to ensure your campaign is going smoothly and you’re not throwing money down the toilet. Running an online advertising campaign with a set it and forget it approach is a money-wasting proposition. We’ll adapt your PPC campaign and deliver the absolute best results for your marketing dollar.
We suggest two main advertising platforms to our clients, which both work very differently:
With Google Adwords you’re bidding on a specific keyword and your ads will appear on Google above or to the side of the organic search results when a searcher types in the specific keywords you’re targeting. We can further target your ads to only display in a specific geographic region. If you’re bidding on a local keyword such as peterborough florist, you don’t want your ads to display in the UK where they also have city called Peterborough with a very high population.
We’ll optimize your campaigns to ensure you’re only bidding on keywords that convert into customers and that you’re paying the absolute minimum cost per click for your market. Our extensive testing will ensure you’re getting the best return on investment possible.
Facebook Advertising is not as targeted as Google Adwords, but can still yield good results. Instead of bidding on a keyword, you’re going to target a specific audience. For example: males, ages 30-35 in Peterborough, ON. Through extensive testing we’ll create an advertising campaign that drives more customers to your business for the least amount of money possible.
With both Google Adwords and Facebook, you’re only paying when someone clicks on your ad. Even so, you’ll want an efficient campaign that maximizes your ROI. Contact us today for more information or to get started!
We can provide you with fast, secure and affordable hosting for your website with guaranteed uptime.
If you don’t currently have a website, the first step is to register a domain (www.yourbusiness.ca) and get your site online. We can register a domain for you and host your website on our servers. We’ll take care of all the technical stuff and before you know it your new website will be live on the internet.
We offer affordable web & email hosting on our servers that come with a ton of great features. Our servers are lighting fast and come with guaranteed uptime, so you don’t have to worry about your website or email ever going down.
Click here for pricing and more information.