Most small businesses have a website for similar reasons. A couple of which might include providing information about products and services or adding credibility to your brand. Both of which are great benefits to having a website, but in my opinion the primary goal of a business website is not just to serve as a brochure and provide information about your business but to convert visitors into leads and make you money. Every small business website should have one goal and that is to either get a visitor to call you, email you or fill out some kind …

Read MoreConverting Website Visitors Into Leads

Since the majority of our clients are small, local businesses I thought I would write a post going over some of the more important things we consider when building a new website for a client. As we’ve mentioned on our site before, you only have seconds to capture a visitors attention before they leave your site. Seriously, you only have seconds. According to Microsoft Research, who did a study on this matter, you have less than 10 seconds before a visitor decides whether to leave your site or not. So when we build a new website for a …

Read MoreWhat Makes a Good Small Business Website?

It doesn’t matter if you’re a small local business or a big brand, having a blog or some kind of an article based resource section can help you better connect with your current customers and can also help you bring in new customers. At Peterborough Design we encourage our clients to add long form content to their site. We even manage some of our clients blogs and bring in experts in their particular fields to write up topics and blog posts for their sites if they don’t have the time or interest. Even if you don’t intend on …

Read MoreReasons Why Your Business Website Should Have a Blog

So you have a website online already for your business and are considering doing a redesign, but you aren’t sure whether to go through with it or not. The worst thing you could do is to do a complete redesign on a site that’s already working extremely well for you and is bringing in a solid amount of new customers. But how do you know if your website is working or if it just plain stinks? Well, the first thing is to figure out if you’re actually getting new leads or customers through the site. We encourage all …

Read MoreHow To Know If Your Small Business Website Is Working

One of the services we offer here at Peterborough Design is based around online video marketing. Essentially what we do for our clients is create a small web commercial about their business and then rank it on Google for their targeted keywords. We talk about our YouTube Video marketing strategy briefly on our services page already, but I figured it would be a good idea to write up a blog post about it to further explain why it works so effectively. Let’s say for example that you’re a laywer here in Peterborough. What we’d do is create a …

Read MoreGet Noticed With Online Video Marketing